Strategi Pengembangan Desa Sebatu Sebagai Desa Wisata Unggulan di Kabupaten Gianyar

Abstract

Sebatu Village, located in Tegallalang District, Gianyar Regency, Bali, has been recognized as a tourism area since the 1980s and was officially designated as a tourism village in 2022. Despite possessing diverse tourism resources, including natural, cultural, spiritual, and creative tourism attractions, the village has not yet developed optimally as a leading tourism destination. This study aims to identify the tourism potential of Sebatu Village, analyze the internal and external factors influencing its development, and formulate appropriate development strategies to enhance its competitiveness as a leading tourism village. A qualitative descriptive approach was employed using observation, in-depth interviews, documentation, literature review, questionnaires, and SWOT analysis. Tourism potential was identified based on the 6A tourism destination concept, consisting of attractions, accessibility, amenities, activities, ancillary services, and available packages. The findings indicate that Sebatu Village possesses significant tourism potential supported by rich natural landscapes, preserved cultural traditions, spiritual tourism, and local creative industries. However, several constraints remain, including limited tourism promotion, inadequate tourism packages, and the need for stronger stakeholder collaboration. SWOT analysis reveals that Sebatu Village is positioned within a growth-oriented strategy, indicating that aggressive development efforts should be implemented by maximizing strengths and opportunities. Recommended strategies include developing integrated tourism packages, enhancing digital marketing, improving tourism facilities, strengthening community participation, and expanding cooperation among stakeholders to achieve sustainable tourism development.