Strategi Pengembangan Hutan Mangrove Tahura Ngurah Rai Sebagai Daya Tarik Wisata Di Kota Denpasar
Keywords:
Mangrove Forest, Tourism Attraction, Development Strategy, Sustainable TourismAbstract
Ngurah Rai Tahura Mangrove Forest is a conservation area with significant potential to be developed as a nature-based tourist attraction in Denpasar City. Its biodiversity, scenic landscape, and educational value make the area not only an environmental conservation site but also a tourist destination capable of providing benefits to the surrounding community. This study aims to analyze the tourism potential of the Ngurah Rai Tahura Mangrove Forest, identify development strategies to enhance destination competitiveness, and examine the implications arising from its development.
This study employed a descriptive qualitative approach. Data were collected through observation, interviews, documentation, and literature studies. Informants were selected using purposive sampling techniques involving managers, local communities, and tourists. Data analysis consisted of data reduction, data presentation, and conclusion drawing.
The results indicate that the Ngurah Rai Tahura Mangrove Forest possesses various tourism potentials, including natural scenery, biodiversity, trekking activities, and environmental education tourism. Development strategies include improving supporting facilities, strengthening promotional efforts, involving local communities, and implementing sustainable tourism management. The development of this area has positive implications for economic, socio-cultural, environmental, and tourist experience aspects. Therefore, sustainable development efforts are necessary while maintaining the conservation function to enhance the competitiveness of this destination in Denpasar City.
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