Pengaruh Motivasi Dan Persepsi Terhadap Keputusan Berkunjung Wisatawan Pada Wisata Spiritual Pura Mengening, Kecamatan Tampaksiring, Kabupaten Gianyar

Abstract

Spiritual tourism is a rapidly growing segment of tourism in Bali, particularly through self-purification rituals (melukat) steeped in religious and cultural values. Mengening Temple in Tampaksiring District, Gianyar Regency, holds significant historical and spiritual value, yet its visitor numbers remain relatively low compared to similar destinations such as Tirta Empul Temple. This suggests that psychological factors, particularly perception and motivation, play a significant role in tourists' decision to visit. The purpose of this study was to examine how tourists' motivations and perceptions, both partially and simultaneously, influence their decision to visit Mengening Temple. This study employed a quantitative approach with a causal-associative approach. Incidental sampling was employed, employing the Lemeshow formula, to determine a sample size of 100 people. After data were collected through observation, interviews, documentation, and a four-point Likert scale questionnaire, multiple linear regression analysis was conducted using SPSS version 26. The results showed that motivation positively and significantly influenced the decision to visit (t-test 2.259; sig. 0.026) and perception (t-test 6.282; sig. 0.000). Simultaneously, both variables had a significant effect with an F-test of 85.530 and a coefficient of determination (R²) of 0.631, meaning that 63.1% of the variation in the decision to visit was explained by motivation and perception. This finding confirms that management needs to strengthen spiritual appeal, improve facilities, and build a positive image of Mengening Temple to encourage sustainable spiritual tourism.