Pengelolaan Atraksi Icon Atv Bali Sebagai Adventure Tourism Di Desa Singapadu Kaler Kecamatan Sukawati Kabupaten Gianyar
Keywords:
Management, Adventure Tourism, ATVAbstract
This study aims to analyze the management of Icon ATV Bali as an adventure tourism attraction in Singapadu Kaler Village, Sukawati District, Gianyar Regency. The research employs a descriptive qualitative method with purposive sampling, involving managers, local communities, and tourists. Data were collected through observation, interviews, and documentation, then analyzed using data reduction, data display, and conclusion drawing. The results show that Icon ATV Bali has strong tourism potential supported by key components such as attraction, accessibility, amenities, ancillary services, activities, and available packages, along with the involvement of local communities in its operations. However, several challenges remain, particularly in terms of safety standards, route supervision, and environmental impact. Therefore, improvements in management are needed through better planning, enhanced safety measures, and continuous monitoring to ensure sustainable tourism development.
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