Strategi Pengembangan Jeep Tour sebagai Atraksi Wisata Adventure dalam Upaya Meningkatkan Pengalaman Wisatawan di Kawasan Pariwisata Kintamani
Keywords:
Sustainable Ecotourism Management, Jeep Tour, SWOT, Adventure Tourism ManagmentAbstract
The study examined the development strategy of Jeep Tour as an adventure tourism attraction to enhance tourist experiences in the Kintamani Tourism Area. Jeep Tour has emerged as a nature-based activity utilizing the panorama of Mount Batur, Lake Batur, and the black lava area as major attractions. This qualitative descriptive study collected data through observation, interviews, documentation, and literature review. Informants included Jeep Tour managers and local communities. Data were analyzed through reduction, presentation, and conclusion drawing. SWOT analysis identified strengths, weaknesses, opportunities, and threats, while the 6A framework assessed attractions, accessibility, amenities, activities, packages, and ancillary services. Findings indicate that Jeep Tour possesses strong potential supported by scenic landscapes, sunrise tours, adventure experiences, accommodation, parking, toilets, tour packages, breakfast, and hot-drink services. Strengths include distinctive natural scenery, adventure characteristics, and community involvement. Weaknesses comprise limited directional signs, restricted public transportation access, and inconsistent service standards. Opportunities arise from growing demand for adventure tourism, digital promotion, and diversified packages. Threats include competition, environmental degradation, and weather variability. Development strategies emphasize SO, WO, ST, and WT approaches through digital promotion, package diversification, service standardization, tourism safety implementation, sustainable environmental management, coordinated stakeholder collaboration, facility improvement, and training for drivers and managers to sustainably enhance tourist experiences in the KintamaniTourism Area. Integrated management systems among operators are also recommended to ensure long-term competitiveness and destination sustainability for future tourism development efforts.
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Copyright (c) 2026 Ni Kadek Ulandari, I Wayan Wiwin, Ida Ayu Kartika Maharani
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